Managing brand equity : conference summary

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Bibliographic Information

Title
"Managing brand equity : conference summary"
Statement of Responsibility
prepared by Eliot Maltz
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

"Marketing Science Institute Conference, Nov. 28-30, 1990, Austin, Texas"--T.p.

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Details 詳細情報について

  • CRID
    1130000796541452800
  • NII Book ID
    BA20438391
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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