Competing on value : bridging the gap between brand and customer value
CiNii
Available at 11 libraries
Bibliographic Information
- Title
- "Competing on value : bridging the gap between brand and customer value"
- Statement of Responsibility
- Simon Knox and Stan Maklan
- Publisher
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- Financial Times Pitman Publishing
- Publication Year
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- 1998
- Book size
- 25 cm
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Notes
Includes index
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Details 詳細情報について
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- CRID
- 1130000796569719552
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- NII Book ID
- BA39884825
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- ISBN
- 0273631055
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC21: 658.812
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- Subject
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- LCSH: Customer relations
- LCSH: Relationship marketing
- LCSH: Strategic planning
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- Data Source
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- CiNii Books