Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance

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Bibliographic Information

Title
"Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance"
Statement of Responsibility
Stephanie Hintze
Publisher
  • Springer
Publication Year
  • c2015
Book size
25 cm

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Notes

Originally presented as the author's thesis (doctoral) -- Hamburg University of Technology, 2014

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130000796576050176
  • NII Book ID
    BB18585346
  • ISBN
    9783319113753
  • LCCN
    2014957719
  • Web Site
    https://lccn.loc.gov/2014957719
  • Text Lang
    en
  • Country Code
    sz
  • Title Language Code
    en
  • Place of Publication
    • Cham
  • Data Source
    • CiNii Books
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