Marketing and mobile financial services : a global perspective on digital banking consumer behavior

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Bibliographic Information

Title
"Marketing and mobile financial services : a global perspective on digital banking consumer behavior"
Statement of Responsibility
edited by Aijaz A. Shaikh and Heikki Karjaluoto
Publisher
  • Routledge
Publication Year
  • 2019
Book size
24 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references and index

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