Mapping out marketing : navigation lessons from the ivory trenches
Bibliographic Information
- Title
- "Mapping out marketing : navigation lessons from the ivory trenches"
- Statement of Responsibility
- edited by Ronald Hill, Cait Lamberton and Jennifer Swartz
- Publisher
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- Routledge
- Publication Year
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- 2018
- Book size
- 25 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000796607826304
-
- NII Book ID
- BB28451801
-
- ISBN
- 9781138082229
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- LCCN
- 2018014783
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- Web Site
- https://lccn.loc.gov/2018014783
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- Text Lang
- en
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
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- London
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- Subject
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- LCSH: Marketing
- LCSH: Marketing -- Management
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- Data Source
-
- CiNii Books