Bibliographic Information
- Title
- "A preface to marketing management"
- Statement of Responsibility
- J. Paul Peter, James H. Donnelly, Jr
- Publisher
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- Irwin
- 6th ed
- Publication Year
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- c1994
- Book size
- 24 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130000796609675392
-
- NII Book ID
- BA26929035
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- ISBN
- 0256122512
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- LCCN
- 93019853
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- Web Site
- https://lccn.loc.gov/93019853
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Burr Ridge, Ill.
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books