Marketing and preventive health care : interdisciplinary and interorganizational perspectives

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Bibliographic Information

Title
"Marketing and preventive health care : interdisciplinary and interorganizational perspectives"
Statement of Responsibility
edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy
Publisher
  • American Marketing Association
Publication Year
  • c1978
Book size
23 cm

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Notes

Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977

Includes bibliographies

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