Customer equity : building and managing relationships as valuable assets

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Bibliographic Information

Title
"Customer equity : building and managing relationships as valuable assets"
Statement of Responsibility
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Publisher
  • Harvard Business School Press
Publication Year
  • c2001
Book size
24 cm

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Notes

Includes index

Details 詳細情報について

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