Marketing management : analysis, planning, implementation, and control

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Bibliographic Information

Title
"Marketing management : analysis, planning, implementation, and control"
Statement of Responsibility
Philip Kotler
Publisher
  • Prentice-Hall International
  • 8th ed
Publication Year
  • c1994
Book size
26 cm

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Notes

"Prentice Hall International editions"--Cover

Previous ed.: 1991

Includes indexes

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Details 詳細情報について

  • CRID
    1130000796723684864
  • NII Book ID
    BA2299351X
  • ISBN
    0130980056
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • London
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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