Marketing management : analysis, planning, implementation, and control
Bibliographic Information
- Title
- "Marketing management : analysis, planning, implementation, and control"
- Statement of Responsibility
- Philip Kotler
- Publisher
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- Prentice Hall
- 6th ed
- Publication Year
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- c1988
- Book size
- 24 cm
- Series Name / No
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- : pbk
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Notes
Includes bibliographical references and index
Prentice-Hall International editions
pbk: xxi, 777 p.
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Details 詳細情報について
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- CRID
- 1130000796753572352
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- NII Book ID
- BA0403488X
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- ISBN
- 0135561507
- 0135562678
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- LCCN
- 87019301
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- Web Site
- https://lccn.loc.gov/87019301
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Englewood Cliffs, NJ
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books