Marketing management : a contemporary perspective
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "Marketing management : a contemporary perspective"
- Statement of Responsibility
- Christian Homburg, Sabine Kuester and Harley Krohmer
- Publisher
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- McGraw-Hill
- Publication Year
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- c2009
- Book size
- 27 cm
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Notes
"Published by McGraw-Hill Education"--T.p. verso
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000796787222784
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- NII Book ID
- BB02079614
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- ISBN
- 9780077117245
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC22: 658.8
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books