Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Bibliographic Information
- Title
- "Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions"
- Statement of Responsibility
- Elvira Ismagilova ... [et al.]
- Publisher
-
- Springer
- Publication Year
-
- c2017
- Book size
- 24 cm
Search this Book/Journal
Notes
Includes bibliographical references (p. 115-136) and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130000796810293120
-
- NII Book ID
- BB25005967
-
- ISBN
- 9783319524580
-
- LCCN
- 2017933461
-
- Web Site
- https://lccn.loc.gov/2017933461
-
- Text Lang
- en
-
- Country Code
- sz
-
- Title Language Code
- en
-
- Place of Publication
-
- Cham
-
- Classification
-
- DC: 658.83
-
- Subject
-
- LCSH: Business
- LCSH: Internet marketing
- LCSH: Management information systems
-
- Data Source
-
- CiNii Books