Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions

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Bibliographic Information

Title
"Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions"
Statement of Responsibility
Elvira Ismagilova ... [et al.]
Publisher
  • Springer
Publication Year
  • c2017
Book size
24 cm

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Notes

Includes bibliographical references (p. 115-136) and index

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