Straight talk about attitude research

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Bibliographic Information

Title
"Straight talk about attitude research"
Statement of Responsibility
Joseph Chasin, editor
Publisher
  • American Marketing Association
Publication Year
  • 1982
Book size
23 cm
Series Name / No
  • : pbk

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Notes

"Papers delivered to attendees at the AMA's 12th Annual Attitude Research Conference held at the Homestead in Hot Springs, Virginia from April 5-8, 1981"--Foreword

Includes bibliographies

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