Toward a better understanding of the role of value in markets and marketing
CiNii
Available at 7 libraries
Bibliographic Information
- Title
- "Toward a better understanding of the role of value in markets and marketing"
- Statement of Responsibility
- edited by Stephen L. Vargo, Robert F. Lusch
- Publisher
-
- Emerald
- Publication Year
-
- 2012
- Book size
- 24 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000796823276416
-
- NII Book ID
- BB10102121
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- ISBN
- 9781780529127
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- Text Lang
- en
-
- Country Code
- uk
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- Title Language Code
- en
-
- Place of Publication
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- Bingley
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- Subject
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- LCSH: Marketing
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- Data Source
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- CiNii Books