Toward a better understanding of the role of value in markets and marketing

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Bibliographic Information

Title
"Toward a better understanding of the role of value in markets and marketing"
Statement of Responsibility
edited by Stephen L. Vargo, Robert F. Lusch
Publisher
  • Emerald
Publication Year
  • 2012
Book size
24 cm

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130000796823276416
  • NII Book ID
    BB10102121
  • ISBN
    9781780529127
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Bingley
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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