Brands and brand management : contemporary research perspectives

Web Site CiNii Available at 17 libraries

Bibliographic Information

Title
"Brands and brand management : contemporary research perspectives"
Statement of Responsibility
[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. Houston
Publisher
  • Routledge, Taylor & Francis Group
Publication Year
  • c2010
Book size
24 cm
Series Name / No
  • : hardcover

Search this Book/Journal

Notes

Includes bibliographical references and indexes

Related Books

See more

Details 詳細情報について

Back to top