The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs

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Bibliographic Information

Title
"The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs"
Statement of Responsibility
Sören Köcher ; with a foreword by Hartmut H. Holzmüller
Publisher
  • Springer Gabler
Publication Year
  • c2015
Book size
21 cm
Series Name / No
  • : pbk

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Notes

"Doctoral dissertation, TU Dortmund University, 2014"--T.p. verso

Includes bibliographical references (p. [141]-163)

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