Impact of sales promotions on when, what, and how much to buy
Bibliographic Information
- Title
- "Impact of sales promotions on when, what, and how much to buy"
- Statement of Responsibility
- by Sunil Gupta
- Publisher
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- Marketing Science Institute
- Publication Year
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- c1988
- Book size
- 28 cm
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Notes
On cover: Marketing Science Institute, Research Program
"September 1988."
Includes bibliographical references (p. 32-34)
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Details 詳細情報について
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- CRID
- 1130000796860297856
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- NII Book ID
- BA20721938
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- LCCN
- 89114110
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- Web Site
- https://lccn.loc.gov/89114110
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Subject
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- LCSH: Sales promotion
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- Data Source
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- CiNii Books