Scaling the tail : managing profitable growth in emerging markets

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Bibliographic Information

Title
"Scaling the tail : managing profitable growth in emerging markets"
Statement of Responsibility
Seung Ho Park, Gerardo R. Ungson, and Andrew Cosgrove
Publisher
  • Palgrave Macmillan
Publication Year
  • 2015
Book size
23 cm
Series Name / No
  • : hardback

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Notes

Includes bibliographical references (p. 153-157) and index

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