Cases in consumer behavior

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Bibliographic Information

Title
"Cases in consumer behavior"
Statement of Responsibility
Roger D. Blackwell, James F. Engel, David T. Kollat
Publisher
  • Dryden Press
Publication Year
  • c1969
Book size
23 cm

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Notes

A casebook designed to supplement Consumer behavior, by J.F. Engel, D.T. Kollat, and R.D. Blackwell

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