Strategy from the outside in : profiting from customer value
Bibliographic Information
- Title
- "Strategy from the outside in : profiting from customer value"
- Statement of Responsibility
- George S. Day, Christine Moorman
- Publisher
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- McGraw-Hill
- Publication Year
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- c2010
- Book size
- 24 cm
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Notes
Includes bibliographical references (p. 279-303) and index
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Details 詳細情報について
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- CRID
- 1130000796876148864
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- NII Book ID
- BB07215039
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- ISBN
- 9780071742290
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- LCCN
- 2010484506
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- Web Site
- https://lccn.loc.gov/2010484506
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Customer relations
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- Data Source
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- CiNii Books