Strategy from the outside in : profiting from customer value

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Bibliographic Information

Title
"Strategy from the outside in : profiting from customer value"
Statement of Responsibility
George S. Day, Christine Moorman
Publisher
  • McGraw-Hill
Publication Year
  • c2010
Book size
24 cm

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Notes

Includes bibliographical references (p. 279-303) and index

Details 詳細情報について

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