Advertising's second audience : employee reactions to organizational communications : working paper

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Bibliographic Information

Title
"Advertising's second audience : employee reactions to organizational communications : working paper"
Statement of Responsibility
Mary C. Gilly, Mary Wolfinbarger
Publisher
  • Marketing Science Institute
Publication Year
  • 1996
Book size
28 cm

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Notes

References: p. 31-34

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Details 詳細情報について

  • CRID
    1130000796918871936
  • NII Book ID
    BA34194193
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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