Bibliographic Information
- Title
- "The fourth P : advertising and personal selling"
- Statement of Responsibility
- volume editor, Wayne D. Hoyer ; contributors, Michael R. Solomon, David Glen Mick
- Publisher
-
- Sage
- Publication Year
-
- 2015
- Book size
- 25 cm
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Notes
Set ISBN for "Jacob Jacoby": 9789351501244
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000796964656256
-
- NII Book ID
- BB22235213
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- LCCN
- 2015002167
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- Web Site
- https://lccn.loc.gov/2015002167
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Los Angeles
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- Subject
-
- LCSH: Consumer behavior
- LCSH: Consumption (Economics)
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- Data Source
-
- CiNii Books
