Customer engagement in theory and practice : a marketing management perspective
Bibliographic Information
- Title
- "Customer engagement in theory and practice : a marketing management perspective"
- Statement of Responsibility
- Katarzyna Żyminkowska
- Publisher
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- Palgrave Macmillan
- Publication Year
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- c2019
- Book size
- 22 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000796979003904
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- NII Book ID
- BB28296491
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- ISBN
- 9783030116767
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- LCCN
- 2019931334
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- Web Site
- https://lccn.loc.gov/2019931334
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Classification
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- DC23: 658.8
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- Subject
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- LCSH: Marketing
- LCSH: Consumer behavior
- LCSH: Customer relations
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- Data Source
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- CiNii Books