An analysis of W. Chan Kim and Renée Mauborgne's Blue ocean strategy

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Bibliographic Information

Title
"An analysis of W. Chan Kim and Renée Mauborgne's Blue ocean strategy"
Statement of Responsibility
Andreas Mebert with Stephanie Lowe
Publisher
  • Routledge
Publication Year
  • c2017
Book size
21 cm
Series Name / No
  • : pbk
  • : hbk
Other Title
  • A Macat analysis of W. Chan Kim and Renée Mauborgne's Blue ocean strategy
  • A Macat analysis : W. Chan Kim & Renée Mauborgne's Blue ocean strategy : how to create uncontested market space and make competition irrelevant
  • Blue ocean strategy : how to create uncontested market space and make competition irrelevant

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130000797022390912
  • NII Book ID
    BB25300231
  • ISBN
    9781912128426
    9781912302130
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • London
  • Subject
  • Data Source
    • CiNii Books
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