Information processing from advertisements : toward an integrative framework

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Bibliographic Information

Title
"Information processing from advertisements : toward an integrative framework"
Statement of Responsibility
by Deborah J. MacInnis and Bernard J. Jaworski
Publisher
  • Marketing Science Institute
Publication Year
  • c1990
Book size
28 cm

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Notes

Includes bibliographical references (p. 38-49)

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Details 詳細情報について

  • CRID
    1130000797043765248
  • NII Book ID
    BA22714150
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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