Bibliographic Information
- Title
- "The portable MBA in marketing"
- Statement of Responsibility
- Charles D. Schewe, Alexander Watson Hiam
- Publisher
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- J. Wiley
- 2nd ed
- Publication Year
-
- c1998
- Book size
- 26 cm
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Notes
Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992
Bibliography: p. 475-477
Includes index
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Details 詳細情報について
-
- CRID
- 1130000797075534336
-
- NII Book ID
- BA3634979X
-
- ISBN
- 0471193674
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- LCCN
- 97038520
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- Web Site
- https://lccn.loc.gov/97038520
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books