An overview of market segmentation : behavioral concepts and research approaches

CiNii Available at 12 libraries

Bibliographic Information

Title
"An overview of market segmentation : behavioral concepts and research approaches"
Statement of Responsibility
by William L. Wilkie and Joel B. Cohen
Publisher
  • Marketing Science Institute
Publication Year
  • 1977
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000797106688384
  • NII Book ID
    BA10875888
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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