Basic marketing research : a decision-making approach

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Bibliographic Information

Title
"Basic marketing research : a decision-making approach"
Statement of Responsibility
Naresh K. Malhotra, Mark Peterson
Publisher
  • Pearson Education International
  • 2nd ed., international ed
Publication Year
  • c2006
Book size
28 cm.
Series Name / No
  • : pbk
  • : CD-ROM

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Notes

Includes "SPSS student version 13.0"

System requirements for accompanying computer disk: Windows 98/2000, XP, and Me

Includes bibliographies and indexes

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Details 詳細情報について

  • CRID
    1130000797110862848
  • NII Book ID
    BB04079240
  • ISBN
    0132003279
    0131525484
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Upper Saddle River, N.J.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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