Marketing airline services to the business segment : advertising content, passenger preferences and the organizational buying process
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Marketing airline services to the business segment : advertising content, passenger preferences and the organizational buying process"
- Statement of Responsibility
- Karin Holstius
- Publisher
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- Svenska Handelshögskolan
- Publication Year
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- 1985
- Book size
- 25 cm
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Notes
Bibliography: p. 107-110
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Details 詳細情報について
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- CRID
- 1130000797161182720
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- NII Book ID
- BA91434200
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- ISBN
- 9515552230
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- Text Lang
- en
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- Country Code
- fi
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- Title Language Code
- en
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- Place of Publication
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- Helsingfors
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- Classification
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- LCC: HF6161.A38
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- Subject
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- LCSH: Advertising -- Airlines
- LCSH: Airlines -- Marketing
- LCSH: Aeronautics, Commercial -- Marketing
- LCSH: Consumers' preferences
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- Data Source
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- CiNii Books