Marketing in the firm and society

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Bibliographic Information

Title
"Marketing in the firm and society"
Statement of Responsibility
volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml
Publisher
  • Sage
Publication Year
  • 2016
Book size
25 cm

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Notes

ISBN for the subseries "George S. Day" (set of 7 v.): 9789351502890

Includes bibliographical references

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