Bibliographic Information
- Title
- "Marketing myopia"
- Statement of Responsibility
- Theodore Levitt
- Publisher
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- Harvard Business Press
- Publication Year
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- c2008
- Book size
- 17 cm
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Notes
"Published in Harvard business review in July 2004"--T.p. verso
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Details 詳細情報について
-
- CRID
- 1130000797249376512
-
- NII Book ID
- BA88007121
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- ISBN
- 9781422126011
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- LCCN
- 2008005791
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- Web Site
- https://lccn.loc.gov/2008005791
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Boston, Mass.
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- Subject
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- LCSH: Marketing
- LCSH: Customer relations
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- Data Source
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- CiNii Books