A framework for identifying the legal and political risks of using new information technologies to support marketing programs

CiNii Available at 4 libraries

Bibliographic Information

Title
"A framework for identifying the legal and political risks of using new information technologies to support marketing programs"
Statement of Responsibility
Paul N. Bloom, George R. Milne, Robert Adler
Publisher
  • Marketing Science Institute
Publication Year
  • c1992
Book size
28 cm

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Notes

"Commentary"--T.p.

Bibliography: p. 19-20

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Details 詳細情報について

  • CRID
    1130000797274830336
  • NII Book ID
    BA22713850
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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