A theory of distribution channel structure

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Bibliographic Information

Title
"A theory of distribution channel structure"
Statement of Responsibility
[by] Louis P. Bucklin
Publisher
  • Institute of Business and Economic Research [University of California]
Publication Year
  • 1966
Book size
23 cm

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Notes

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley

Bibliography: p. 104-106

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