The corporate marketing staff : its role and effectiveness in multi-division companies

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Bibliographic Information

Title
"The corporate marketing staff : its role and effectiveness in multi-division companies"
Statement of Responsibility
by Watson Snyder, Jr. and Frank B. Gray
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Notes

"This report summarizes the results of an in-depth investigation of corporate marketing functions and organizations in 16 multi-division companies"

"P-66"

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Details 詳細情報について

  • CRID
    1130000797315908992
  • NII Book ID
    BB01687159
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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