Brand trial after a change in promotion credibility

CiNii Available at 3 libraries

Bibliographic Information

Title
"Brand trial after a change in promotion credibility"
Statement of Responsibility
by David B. Montgomery and J. Scott Armstrong
Publisher
  • Marketing Science Institute
Publication Year
  • 1970
Book size
28 cm

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Notes

Bibliography: p. [23]-[24]

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Details 詳細情報について

  • CRID
    1130000797345455488
  • NII Book ID
    BB00465898
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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