Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Bibliographic Information
- Title
- "Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
- Statement of Responsibility
- edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
- Publisher
-
- Routledge
- Publication Year
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- 2013
- Book size
- 24 cm
- Series Name / No
-
- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000797352890368
-
- NII Book ID
- BB13261482
-
- ISBN
- 9780415662093
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- LCCN
- 2013001761
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- Web Site
- https://lccn.loc.gov/2013001761
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Subject
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- LCSH: Corporate image
- LCSH: Corporate culture
- LCSH: Communication in organizations
- LCSH: Branding (Marketing)
- LCSH: Corporations
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- Data Source
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- CiNii Books