Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

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Bibliographic Information

Title
"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
Statement of Responsibility
edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Publisher
  • Routledge
Publication Year
  • 2013
Book size
24 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references and index

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