Market response and marketing mix models : trends and research opportunities

CiNii Available at 3 libraries

Bibliographic Information

Title
"Market response and marketing mix models : trends and research opportunities"
Statement of Responsibility
Douglas Bowman, Hubert Gatignon
Publisher
  • now Publishers
Publication Year
  • c2010
Book size
24 cm

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Notes

Includes bibliographical references (p. 63-79)

"This book is originally published as Foundations and trends [R] in marketing Volume 4 Issue 3, ISSN: 1555-0753"--Back cover

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Details 詳細情報について

  • CRID
    1130000797358956160
  • NII Book ID
    BB05848704
  • ISBN
    9781601983541
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Subject
  • Data Source
    • CiNii Books
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