Brand managers' perceptions of the marketing communications budget allocation process

CiNii Available at 2 libraries

Bibliographic Information

Title
"Brand managers' perceptions of the marketing communications budget allocation process"
Statement of Responsibility
George S. Low, Jakki J. Mohr
Publisher
  • Marketing Science Institute
Publication Year
  • c1998
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000797401400320
  • NII Book ID
    BA40443474
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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