Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations

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Bibliographic Information

Title
"Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations"
Statement of Responsibility
by Harry L. Davis and Alvin J. Silk
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Notes

"P-63"

"This working paper is based on material to appear in a chapter on 'Small groups' written by the authors for Handbook of marketing research"

Includes bibliographical references (p. 33-37)

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