New-product diffusion models

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Statement of Responsibility: edited by Vijay Mahajan, Eitan Muller, Yoram Wind

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System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher

Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania

Publisher change (around 2004): New York : Springer

Includes bibliographical references and index

"ISQM11"

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