New product models : practice, shortcomings, and desired improvements

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Bibliographic Information

Title
"New product models : practice, shortcomings, and desired improvements"
Statement of Responsibility
Vijay Mahajan, Jerry Wind
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 12-13

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Details 詳細情報について

  • CRID
    1130000797531837312
  • NII Book ID
    BA20437628
  • LCCN
    92139057
  • Web Site
    https://lccn.loc.gov/92139057
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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