Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987

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Bibliographic Information

Title
"Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987"
Publisher
  • Advertising Research Foundation
Publication Year
  • c1987
Book size
28 cm
Other Title
  • Qualitative research

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