The CIM marketing dictionary

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Bibliographic Information

Title
"The CIM marketing dictionary"
Statement of Responsibility
Norman A. Hart
Publisher
  • Butterworth-Heinemann
  • 5th ed
Publication Year
  • 1996
Book size
22 cm

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Notes

Previous ed. by Norman Hart and John Stapleton published as : The marketing dictionary. 1992

Published on behalf of The Chartered Institute of Marketing and The Cam Foundation

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Details 詳細情報について

  • CRID
    1130000797596134272
  • NII Book ID
    BA28231455
  • ISBN
    0750623462
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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