Leveraging marketing metrics : leading CMOs on driving accountability, supporting business objectives, and interpreting results

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Bibliographic Information

Title
"Leveraging marketing metrics : leading CMOs on driving accountability, supporting business objectives, and interpreting results"
Publisher
  • Aspatore
Publication Year
  • c2011
Book size
22 cm

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Details 詳細情報について

  • CRID
    1130000797621594880
  • NII Book ID
    BB09120352
  • ISBN
    9780314276346
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • [Boston]
  • Data Source
    • CiNii Books
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