Effects of television advertising on consumer socialization

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Bibliographic Information

Title
"Effects of television advertising on consumer socialization"
Statement of Responsibility
by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
Publisher
  • Marketing Science Institute
Publication Year
  • [1974?]
Book size
28 cm

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Notes

"Working paper."

"Preliminary research report."

Includes bibliographical references

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