Attitude research reaches new heights

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Bibliographic Information

Title
"Attitude research reaches new heights"
Statement of Responsibility
Charles W. King and Douglas J. Tigert, editors
Publisher
  • University Microfilms International
Publication Year
  • [1971?]
Book size
23 cm

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Notes

Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970

Includes bibliographies

Facsim. of: [Chicago : American Marketing Association, 1971?]

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