From Chinese brand culture to global brands : insights from aesthetics, fashion and history
CiNii
Available at 5 libraries
Bibliographic Information
- Title
- "From Chinese brand culture to global brands : insights from aesthetics, fashion and history"
- Statement of Responsibility
- Wu Zhiyan, Janet Borgerson, Jonathan Schroeder
- Publisher
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- Palgrave Macmillan
- Publication Year
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- 2013
- Book size
- 23 cm
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Notes
Includes bibliographical references (p. 182-212) and index
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Details 詳細情報について
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- CRID
- 1130000797647688832
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- NII Book ID
- BB13794236
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- ISBN
- 9781137276346
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Basingstoke
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- Classification
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- DC23: 658.8270951
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- Subject
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- LCSH: Branding (Marketing) -- China
- LCSH: Globalization
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- Data Source
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- CiNii Books