The environment of marketing management : selections from the literature

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Bibliographic Information

Title
"The environment of marketing management : selections from the literature"
Statement of Responsibility
[edited by] Robert J. Holloway [and] Robert S. Hancock
Publisher
  • Wiley
  • 3d ed
Publication Year
  • [1974]
Book size
26 cm

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Notes

Previous editions published in 1964 and 1969 under title: The environment of marketing behavior

Includes bibliographical references

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