Values in internal marketing : living the brand in sustainable banking

CiNii Available at 2 libraries

Bibliographic Information

Title
"Values in internal marketing : living the brand in sustainable banking"
Statement of Responsibility
Heinz Brodbeck
Publisher
  • Nomos
Publication Year
  • 2013
Book size
23 cm
Other Title
  • A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks

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Notes

Originally presented as the author's thesis (doctoral)--University of Strathclyde, Glasgow, 2012, under the title: A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks

Includes bibliographical references (p. 249-267)

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Details 詳細情報について

  • CRID
    1130000797678960512
  • NII Book ID
    BB1426697X
  • ISBN
    9783848705344
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Baden-Baden
  • Subject
  • Data Source
    • CiNii Books
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