Values in internal marketing : living the brand in sustainable banking
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Values in internal marketing : living the brand in sustainable banking"
- Statement of Responsibility
- Heinz Brodbeck
- Publisher
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- Nomos
- Publication Year
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- 2013
- Book size
- 23 cm
- Other Title
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- A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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Notes
Originally presented as the author's thesis (doctoral)--University of Strathclyde, Glasgow, 2012, under the title: A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Includes bibliographical references (p. 249-267)
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Details 詳細情報について
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- CRID
- 1130000797678960512
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- NII Book ID
- BB1426697X
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- ISBN
- 9783848705344
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Baden-Baden
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- Subject
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- FREE: Marketing
- FREE: Financial services industry
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- Data Source
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- CiNii Books