Bibliographic Information
- Title
- "Evaluating marketing actions and outcomes"
- Statement of Responsibility
- edited by Arch G. Woodside
- Publisher
-
- JAI
- Publication Year
-
- c2003
- Book size
- 23 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000797708381696
-
- NII Book ID
- BA63951430
-
- ISBN
- 0762310464
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- LCCN
- 2003049542
-
- Web Site
- https://lccn.loc.gov/2003049542
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Boston
-
- Subject
-
- LCSH: Marketing -- Management
- LCSH: Customer relations -- Management
- LCSH: Total quality management
- LCSH: Organizational effectiveness
-
- Data Source
-
- CiNii Books